Do you know what
it takes to launch
We are a collective of idea incubators—
strategists, storytellers and creatives—who
harness the power of words and the imagination to
help brands express themselves.
WHO WE ARE
We are copy writers and art directors, marketers and PR pros, who have touched brands big and small, Fortune 500s and startups.
Our creative process melds proven strategies with dynamic insights amplified by new media activation.
We work in the consumer categories we love and know best—beauty, fashion, food and wellness—so we can bring our best thinking and enthusiasm to help drive brand awareness, interest, engagement, trial and loyalty.
Small but mighty, we are Big Agency moxie without formality or full-of-ourselvesness.
And, we will jump through rainstorms to get you noticed.
WHAT WE DO
WE GROW BRANDS
We look at brands objectively, in the space in which they play, and help them find their unique positioning, personality and purpose. We help brands identify what they stand for, and what benefits they bring to consumers, differently than their competition. We help communicate their mission and vision in a way that cuts through the noise and attracts likeminded customers to their stage—building brand loyalty. We deliver the whole package—a look and feel—across all consumer touchpoints and channels. And we do so in a way that’s fun, collaborative and moves the needle!
O U R
M I S S I O N
B R A N D
A W E S O M E N E S S
Press Materials Development
New Business Consulting
BEAUTY & FASHION
LIFESTYLE & WELLNESS
FOOD & NUTRITION
HOW WE DO IT
BEST TEAMS APPROACH
We are tapped in. We are discerning. We know some pretty nifty peeps!
We team up with folks who are experts in their fields, and
who have track records for success.
[CONTENT STRATEGISTS] [COPYWRITERS]
[DESIGNERS] [INFLUENCER WRANGLERS]
[MARKETING DIRECTORS] [PUBLICISTS]
[SOCIAL MEDIA MANAGERS] [WEB DEVELOPERS]
This way, we can tailor every project based on client needs and chemistry.
Then it's a matter of listening, learning, activating, evaluating, and repeating—
until we hit the mark.
It’s a good set up, but don’t take our word for it.
Here’s what our clients have to say.
A SMATTERING OF OUR WORK
OTHER BRANDS WE'VE TOUCHED
Chief Strategy Officer
Lori Diamond is a classically trained PR pro and brand strategist whose 20ish career spans beauty, food & nutrition and green business categories.
Lori spent 10 years cultivating start-up and emerging brands at two boutique PR practices, where she was both founder and partner. Her corporate experience includes Artistry, Aveda, Estee Lauder and The Body Shop. Earlier, Lori worked at award-winning PR agencies, Ketchum and Ruder Finn.
As a board member for Ample Table for Everyone (ATE), a non-profit working to fighting food insecurity across NYC and the five boroughs, Lori led marketing & communications, growing ATE brand awareness in the food justice space while unearthing her own passion for clean food and the need for more accessible, sustainable food options for all.
A lifelong New Yorker, Lori lives in the San Francisco Bay Area with her husband, Neil, a beer industry exec, and their kooky Harper, a jack russel dachshund-mix rescue pup. The rest of their crew is scattered about from NYC to St. Louis, Boynton Beach to Atlanta, Birmingham to Hong Kong.
By the way, there is no Elinor. And, there is no Reiss. ELINOR AND REISS is a scramble of Lori's married name, Lori D. Nersesian, homage to Neil’s unwavering support, and because all great achievements take time and teamwork.